'Alive at Five' judged a success after first year of permitted alcohol salesSep 7, 2017 By Alejandra Silva, Staff Writer
Alcohol sales didn't seem to impede the Alive at Five events the Riverton Chamber of Commerce held this summer.
This was the second year the public live music events were held at City Park, but it was the first year alcohol was offered to attendees.
Per a request from the chamber, and through a vote, the Riverton City Council lifted an alcohol ban at the park for the summer to accommodate the sales.
Riverton Chamber of Commerce executive director Jim Davis said the four Alive at Five events went well at City Park.
He thinks his group will most likely request the open container permit again next year, and keep the location in the park.
"Having it in the same spot probably helped to a certain degree," Davis said, noting that the central location likely increases attendance as well. "We'll give it another year at City Park to see if we can build the numbers."
Davis also said the chamber saw a lot of activity throughout the city - and not only for the Alive at Five. There were other events happening around the same time, he said, such as the live music at the Riverton Library, and farmer's markets, affecting attendance at the park.
There was mostly positive feedback and no incidents reported about Alive at Five, Davis said, but there were comments about not being able to take alcohol outside of the fenced beer garden to be able to sit on the lawn. The deal with the city, however, was that people drinking alcohol had to stay in the fenced area-- the old skate park.
Davis said the chamber board will discuss what worked, what didn't and what can be adjusted for next year. They may request that beer be allowed to be taken outside the beer garden so attendees can have it wherever they are seated as they watch the concert.
Davis said the chamber broke even when it came to the costs and revenue of the events.
"Part of our charge is to provide events to the community," he said. "I was pleased with it... Overall I think it went very well."
Mayor Lars Baker attended two of the events this summer. He said he enjoyed the concerts and would probably vote in favor of the open container permit again next year, if the chamber made the request.
The chamber plans to host three Alive at Five gatherings annually, though this year there was an extra event Aug. 20 leading up to the Aug. 21 solar eclipse. That additional event garnered the highest attendance of the four this year.