Super Bowl interest even higher this time around with the Broncos in gameJan 28, 2014 By Craig Blumenshine, Staff Writer
It's as American as baseball, apple pie and Chevrolet. Except it's football.
And chances are you'll set time aside this Super Bowl Sunday, maybe with friends and family, to watch what has become the most-watched spectacle on television each and every year.
Football rules. We say so.
Nine of the 10 highest-rated television shows in 2013 were football games.
Only one other program, the Academy Awards, squeezed its way into the top ten watched shows last year.
Yes, you say, but those big games are all one-hit wonders. What was the most-watched, regularly-scheduled, prime-time television show of 2013? Was it "The Amazing Race," "The Voice," "NCIS," or the "Big Bang Theory?"
Nope. NBC's "Sunday Night Football" with an average of 21.7 million viewers an "episode" was the top-ranked regularly-scheduled show of the year.
In a fancy chart, Business Insider described the top 10 TV shows in 2013 this way (remember, the Oscars ranked seventh), "Football, football, football, football, football, football, boring, football, football, football."
And this year, the local excitement is off any chart with our region's team, the Denver Broncos, playing in its seventh Super Bowl and trying to win its first since 1999.
I want an "Omaha, Omaha" T-shirt.
It's safe to say we have a national obsession with football. It's become America's sport.
Marketers know it. Television big shots know it. The NFL knows it. And we know it.
For two weeks, our national discussion isn't focused on Obamacare, Chris Christie, the wacky weather, or locally, the EPA.
We're talking football. Peyton Manning, Richard Sherman, cold weather venues, John Elway, and a great offense vs. a great defense. Commercials and halftime shows. Family rivalries. Office banter. Perhaps there has been a friendly wager or two made along the way.
And isn't that kind of refreshing?
My parents would have loved another Denver Broncos Super Bowl and would have made a memorable day out of it with orange-and-blue attire, an amazing amount of food, family and fun.
We'll continue that tradition Sunday.
Have a great sports week. Go Big Red! And, Go Big Orange!