State tourism office 'goes mobile'

Jul 11, 2012 From staff reports

The Wyoming Office of Tourism recently launched a mobile version of

This comes after a redesign of the desktop version which was completed earlier this year. The new look has bigger, bolder imagery, high definition video ,and a new "roam-free" section for the vacationer looking for ideas on how to best plan their trip.

Now accessible from any web-enabled phone or smartphone, the mobile site connects consumers, wherever they may be, with visitor information on Wyoming. This also includes devices such as tablets and iPads.

Diane Shober, Director of the Wyoming Office of Tourism said, "There is no question that mobile devices have rapidly become a staple in everyday living around the world.

"With mobile searches increasing, it was important to launch a mobile-friendly website in order to bring important information to our visitors without the inconvenience of slow loading web pages."

The mobile site is optimized for functionality and does not require software or application downloads - it is automatically detected from a mobile device.

The branding and links are consistent with the desktop version and the clean format lists tourism related businesses, providing visitors with contact information, direct links to the businesses or events and directions.

"The desktop version is for people researching their trip, looking at beautiful photography, videos and reading articles about the unique destinations that Wyoming has to offer whereas the mobile version is really a travel companion that enables users to make necessary arrangements throughout their trip."

Both versions of the new site were designed to work across different platforms and devices to keep the process simple yet maintain the quality of imagery to enhance the overall online experience. "You can view our main site or mobile site using an iPad, iPhone, Tablet, Android phone or any browser from a desktop computer and experience the same results," Shober went on to explain.

The Wyoming Office of Tourism spends nearly $7 million in advertising driving consumers to these marketing platforms and receives approximately 1.7 million unique visitors to on an annual basis.

That number is expected to increase with the new mobile site. To test drive the site, simply type in from any mobile device.

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