Businesses welcome to use official Steamboat symbol

Apr 18, 2013 By Greg Jordan, WyomingEntrepreneur.Biz

Question-- "I see the Steamboat symbol on all sorts of products around the state. Can I put it on my merchandise for sale?"

-- Robert, Rawlins

Answer -- Steamboat officially is the bucking horse and rider (BH&R) and is indeed on products all across the state and nation.

You can find it on everything from T-shirts to hitch covers. It's even on the state quarter. What many people do not know is that the BH&R is trademarked by the state of Wyoming and has been since 1936. It was originally worn by World War I soldiers from the Wyoming National Guard in France and Germany.

Just because it is licensed doesn't mean that you can't use the BH&R. The University of Wyoming Trademark Licensing office administers the BH&R licensing for the state. The staff can help retailers find suppliers, and even help with merchandising ideas.

For manufacturers, the UW office can help with the licensing process and share information about products to retailers. A charge for using the BH&R is administered, but compared to licensing fees for other logos around the country, it is reasonable. Besides, there is a reason you see the BH&R on everything.

As one retailer was heard to say, "If you put the bucking horse and rider on just about anything, it will sell."

Many organizations around the state want to show their Wyoming pride on signs, letterhead and business cards. They only need to fill out a business use agreement. If the request is approved, no charge will be assessed.

The people at the UW Trademark Licensing office are a great resource to help get products licensed to sell with the BH&R symbol. For more information, visit the website at


Wyoming Entrepreneur advisers also can help get a business ready for growth in sales when officially licensed Wyoming merchandise is being sold.


Editor's note: Greg Jordan is the associate state director, part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming. To ask a question, email at or call at 1-800-348-5194.

Print Story
Read The Ranger...