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Smith's going pink to raise breast cancer awareness

Oct 10, 2013 - From staff reports

Smith's Food & Drug Stores, in partnership with Kroger and key suppliers, has committed $150,000 in donations for local breast cancer initiatives to support National Breast Cancer Awareness month in October. Most of the contributions will be given to chapters of the American Cancer Society or Susan G. Komen for the Cure where Smith's has 131 store locations in seven western states.

This will be the seventh year since Smith's began supporting women's health through its Giving Hope a Hand in-store sales initiative. The campaign features the personal stories of 21 Kroger associates, all breast cancer survivors, on custom pink packages of national and Kroger corporate brand products sold exclusively in Kroger stores across the country.

Shoppers also are encouraged to download a digital pink ribbon to their shopper card to show support. When 1 million customers have done this, digital media from the Kroger family of stores will turn pink to raise awareness.

"Giving Hope a Hand aims to inspire our customers and raise awareness by sharing stories from some of the more than 2.7 million women in the United States who are breast cancer survivors," said Marsha Gilford, Smith's vice president of public affairs.

"We are proud to be part of the Kroger Co. which by the end of 2013 will have donated more than $24 million to support breast cancer research, education and services since 2006."

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